Open End Coding
Most of the market researches include verbatim responses and it is necessary to be able to decode these responses accurately as it helps in attaining more information about respondent’s opinion. The importance of Open Ended Coding has been significantly increased since the advent of social media marketing tools including blogs, forums, twitter, linkedin, facebook etc.
Our team has expertise in coding all type of studies, i.e. Adhoc, Trackers, & Omnibus, across several domains such as FMCG, Medical, Cosmetics, IT etc. utterresearch.com
At Utter Research, we have capability to code brands and open-ended verbatim using Ascribe* or Manual** method. We recognize that coding such verbatim responses is often subjective and contextual. We ensure that our coders have excellent comprehension skills, as well as the ability to understand the socio-economic, political, historical, and geographical backgrounds of the respondents.