Data Analytics
A major area of Link Information's expertise in surveys lies in analysis. We have a team of statisticians available to review your data to detect trends or patterns and generate insights to help you shape your business strategy. Our services involve sophisticated analytics procedures and a wide variety of statistical methods and models that are applied regularly to scrub survey data and extract deeper insights.
We do data analysis using industry-leading tools like SPSS, Quantum, Quanvert and Wincross. utterresearch.com
We use advanced statistical techniques that include Cross tabulation, Weighting, Cluster Analysis, Conjoint analysis, Regression & correlation Analysis, Significance testing, multivariate analysis techniques includes Multiple and Logistic Regression, Factor Analysis, Cluster Analysis and Market Segmentation, Conjoint Analysis, Discriminant Function Analysis and Multidimensional Scaling. These techniques not only give greater confidence in the results of the survey but it also, in most cases, makes the entire process significantly more cost effective.
At Utter Research, our data analysts strive not only to present you with accurate results through our data analysis services, but also to ensure that you understand the analytic techniques utilized to obtain your results. Therefore, we always offer an explanation and summary of your research findings in plain, everyday language, or visually with help from our data visualization experts.